007 Challenge @ Subway

007 challenge, when you just wanted a coke

The following video has nearly 4 million views. But before we look at the number giving youtube, here we have a customer experience 2 in 1:

Description:
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.